Simply put, the purpose of search engine marketing is to increase the position of a web site or web page within the search engine result pages. However, search engine marketing is much more complex than the definition gives it credit for being. In reality, search engine marketing encompasses a variety of strategies and techniques, which include:
Rick Hesse has worked as both a business owner and sales associate for more than 25 years. His experience provides a balance to advertising from both a purchasing and selling perspective which allows for an unbiased approach to helping businesses choose the best mix of advertising for their business based its uniqueness in the marketplace.
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