online marketing / 1 posts found

Has Online Advertising Changed How You Advertise Your Local Business?

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Many businesses have yet to use it in any form. In this ongoing article I will explain about the why and how your business should start using online advertising if you haven’t yet ventured into Google, Facebook or the literally thousands of new channels of advertising available today. While we all recognize the importance of social media, many companies take a generic approach to marketing themselves online, without considering how a different, more innovative strategy might benefit and even transform their business. A company’s online presence through its website, social media and other channels increasingly forms the basis of an […]