online advertising / 3 posts found

Has Online Advertising Changed How You Advertise Your Local Business?

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Many businesses have yet to use it in any form. In this ongoing article I will explain about the why and how your business should start using online advertising if you haven’t yet ventured into Google, Facebook or the literally thousands of new channels of advertising available today. While we all recognize the importance of social media, many companies take a generic approach to marketing themselves online, without considering how a different, more innovative strategy might benefit and even transform their business. A company’s online presence through its website, social media and other channels increasingly forms the basis of an […]

Stop Selling, Start Socializing!

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A business ideally is continually seeking feedback from customers: are the products helpful? are their needs being met? Constructive criticism helps a business adjust offerings to meet customer needs.                   (Photo credit: Wikipedia) Today the choices of where and how to advertise have become overwhelming for most business owners. I regularly talk with business owners who are either confused or have decided not to participate in the new advertising technologies that are now available.   A business ideally is continually seeking feedback from customers: are the products helpful? are their needs being met? Constructive criticism helps a business adjust offerings to […]

The Secret Of Free Advertising

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Image via CrunchBase “FREE ADVERTISING” is what every business owner wants from search engines like Google, Bing or Yahoo. So how does a local business get “free advertising”? Is it really “free”? The short answer is yes, it is free in the sense that what search engines do is deliver relevant information at the moment someone is looking for it, and business owners can benefit from that. However, “SEO” or Search Engine Optimization, as it is most commonly called, is only part of the “how” search engines return results using “keywords”. The words that consumers use to describe products and […]