Home / Archives /

local business advertising

local business advertising / 3 posts found

Has Online Advertising Changed How You Advertise Your Local Business?

Comments are off for this post.
Many businesses have yet to use it in any form. In this ongoing article I will explain about the why and how your business should start using online advertising if you haven’t yet ventured into Google, Facebook or the literally thousands of new channels of advertising available today. While we all recognize the importance of social media, many companies take a generic approach to marketing themselves online, without considering how a different, more innovative strategy might benefit and even transform their business. A company’s online presence through its website, social media and other channels increasingly forms the basis of an [...]

Stop Selling, Start Socializing!

Comments are off for this post.
A business ideally is continually seeking feedback from customers: are the products helpful? are their needs being met? Constructive criticism helps a business adjust offerings to meet customer needs.                   (Photo credit: Wikipedia) Today the choices of where and how to advertise have become overwhelming for most business owners. I regularly talk with business owners who are either confused or have decided not to participate in the new advertising technologies that are now available.   A business ideally is continually seeking feedback from customers: are the products helpful? are their needs being met? Constructive criticism helps a business adjust offerings to [...]

Confessions of an Adverting Sales Rep

Comments are off for this post.
I am one of dozens that probably walk through the doors to your business or call every month just trying to make a living. So why should you care, you are busy working your business, right? I get it because I’ve been on both sides of the desk as a business owner and as a sales rep. Does a business owner really need help with their advertising tasks? Here is an interesting stat. The “half-life of knowledge” is the time span from when knowledge is gained to when it becomes obsolete. Half of what is known today was not known [...]