Social Media is the NEW Newspaper, Radio and Television combined! Combine the power of all 3 together in one channel called social media!
You set the budget and even as little as $20.00 per month spent consistently can achieve amazing "reach" or "impressions" as it also called. It only means how many people were exposed to your business message.
Effective Social media campaigns allow for objectives and goals that can be tracked and measured so the results can be improved over time.