What exactly is retargeting?
Retargeting is the ability to serve up relevant display advertising to people who have already visited your website or landing pages. This is accomplished by placing a small piece of HTML code on the Web page(s) from which you’re looking to capture your retargeting audience. Whenever someone visits one of these pages, an ad server then loads a retargeting pixel (a clear, single pixel GIF image), drops a cookie onto that person’s machine, (which identifies him or her as part of a specific retargeting audience), and enables marketers to serve them specific display advertising wherever they may travel on the Web.
Online display advertising is now the new print advertising medium. Any image can be advertisements for your business, from banners to pictures just add a link to “click” for more information. Re-Targeting is the new lead nurturing and provides a method of continuing to reach out to those who have visited your website but did not take the action you intended for them to take. In others words re-targeting serves up your advertising information again as they may be checking out your competitors.