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Have you heard of “Mobilegeddon” Yet?

 Have you heard of “Mobilegeddon” yet?

It is the new term given to what Google did last month in making any website that is not “mobile friendly” to no longer show up in their search results.1280px-Google_logo

What that means is your website will no longer even rank when someone searches for you on Google, if your site does not work well on mobile devices!

For all businesses that will become a huge issue! I recently went to Walmart.com on my phone and their website was not mobile ready at all!

If large companies like Walmart are not ready, you can be certain there are thousands and likely millions of businesses that are not compliant with Googles new algorithm.

What can you do about it?

You can make your site mobile ready, which is your only choice if you plan to stay in business!

 

image3_2Why would I make such a statement?

Because the reason for the change is market driven, younger generations now are demanding and using mobile devices almost exclusively, no more desktop computers, almost.

With over 60% of the population now using mobile phones that serve as their computer, you cannot afford to ignore what is happening.

If you are wondering how you can know your website is ready, just click this link https://www.google.com/webmasters/tools/mobile-friendly/

Enter your websites address, click submit and you will know if you are “mobile friendly” according to Google.

Web designers have now switched their focus to mobile website or “apps”. But, as always, its “buyer be ware” because you can pay anywhere from a few hundred dollars to tens of thousands of dollars to set one up. Depending on the content management system your website was built with plus your business’s specific needs will determine your final cost.

As in the early days of any technology the knowledgeable ones determine the cost of any new product or service. Prices vary considerably depending on who you hire to do the work and how they value the service provided.

My point is I have heard of businesses paying anywhere from $100.00 for a “mobile website” to $30,000 for a more complex “app” however they are basically the same thing, a website made to work for smaller devices.

How can you avoid over paying?

Do your research, as with everything. I suggest you talk with multiple providers before making a decision and consider the source. Today there are many who know how to build what you need on a technical level, but rarely have any real world marketing experience in how it works. Or you have conventional media selling online services just to preserve their company revenue, and who can blame them.

I am hoping to help you avoid paying too much by writing this article. My goal is to provide truth in advertising whether it benefits me or not. This has created unique struggles as a business owner, but I am up for the challenge!

To schedule a free consultation mailto:rick@newtechad.com or call 641-430-7718

Thanks for the read

Rick Hesse

NewTechAdvertising.com